Posted By Mathias Philippe on August 2, 2013
If you spend time and energy (or money) writing quality content, you’ll be happy to repurpose it to make it serve even more your global strategy.
First you need to make a very good article, not to say an awesome one, you publish it on your blog and then advertise it as usual.
Then you can take the main ideas and reformulate them to make them fit other formats:
It will need a bit of graphical/technical work but it’s worth it!
You create your new pieces from the same original content and you’re good for another rows of social sharing & promotion. I let you imagine how much more people you can reach by doing that and how much more visibility you’ll get for your brand.
Source: Marketing QI