Posted By Mathias Philippe on July 31, 2013
If you still doubt social media marketing may be useful for your business, I strongly invite you to have a look at the infographic below and you’ll see why you’re probably wrong… with all the due respect. 🙂
Social Media is now the most common activity online, before email, games, videos & browsing…
What’s more astonishing is that the fastest growing group of users is the 55-64. Knowing that the younger people represent a large majority of users, if your target is senior users, it’s a good news for you.
The other point to take into consideration is the mobile usage, it’s growing way faster than desktop/laptop one and more people are using their tablets or phones to connect. It’s the most visible on Facebook with almost 20% of users using only the mobile app.
The two last statistics show you that you need to consider Pinterest & LinkedIn for your marketing, the first one is perfect for stores & I recommend the second if you’re engaged in B2B activity.
I have been freelance web developer for five years and I've specialized in SEO for the last 5 years. I successfully helped clients to gain traffic & sales online in three countries: France, New Zealand & Philippines.
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