Posted By Mathias Philippe on July 31, 2013
If you still doubt social media marketing may be useful for your business, I strongly invite you to have a look at the infographic below and you’ll see why you’re probably wrong… with all the due respect. 🙂
Social Media is now the most common activity online, before email, games, videos & browsing…
What’s more astonishing is that the fastest growing group of users is the 55-64. Knowing that the younger people represent a large majority of users, if your target is senior users, it’s a good news for you.
The other point to take into consideration is the mobile usage, it’s growing way faster than desktop/laptop one and more people are using their tablets or phones to connect. It’s the most visible on Facebook with almost 20% of users using only the mobile app.
The two last statistics show you that you need to consider Pinterest & LinkedIn for your marketing, the first one is perfect for stores & I recommend the second if you’re engaged in B2B activity.
I have been freelance web developer for five years and I've specialized in SEO for the last 5 years. I successfully helped clients to gain traffic & sales online in three countries: France, New Zealand & Philippines.
For different reasons we omit to use call-to-actions on our blog posts or social media entries, it's generally not to be too pushy but not always. This infographic will maybe make you change of opinion about this as it shows how call-to-actions help to get better results. In your blog posts the difference won't be that
You can divide your social media marketing activities in three main actions and we'll show you how to perform these ones by the help of available free tools.