Blog Post

Free tools to listen, engage & respond on Social Media

Build your own Free Social media Command Center

Posted By Mathias Philippe on August 5, 2013

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  • Daily Infographic, Social Media Marketing

You can divide your social media marketing activities in three main actions and we’ll show you how to perform these ones by the help of available free tools.

Listen

Listening to your brand and what’s said about it is mandatory, you can also Social Media as a very effective market research tool.
Free Tools to listen:
Google Alerts
Google Reader, Feedly or Digg Reader
IFTTT (read more about it here)
Social Mention
Guzzle

Engage

Engaging your customers is the best way to show them that you care.
Free Tools to engage:
Wildfire
SocialOomph
Twollow
Instafollow App

Respond

Finally join the conversation, advocate your brand, answer questions but also resolve confilcts & complaints in a constructive manner to preserve your image.

Engage

Hootsuite
ExactTarget SocialEngage (not free), formerly CoTweet
Seesmic
Brizzly

Build your own Free Social media Command Center

Author: Mathias Philippe

I have been freelance web developer for five years and I've specialized in SEO for the last 5 years. I successfully helped clients to gain traffic & sales online in three countries: France, New Zealand & Philippines.

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